Sweet Sounds Sweet Surprises

Kathleen Mathew

Three years old, baby Kathleen was the shining star at the Wine and Cheese party at JW Marriott, Juhu, Mumbai organised by Widex India to mark the huge success of Mind440 - Mind Blowing Offer Campaign. Kathleen Mathews from Kottyam, a small town in Kerala was the surprise winner of Toyota Corolla Altis car in the consumer category of this special scheme. Her proud father Mr. Boby Mathew Thomas was beaming with joy on hearing the announcement and commented, “I thank Widex for this wonderful gift and would like to congratulate them for being so transparent. This also reflect that integrity is one of the core values of this organisation.”

The Mind Blowing offer was a special scheme for Widex’s premier digital hearing aid, Mind440. A nationwide campaign that involved both above the line as well as below the line marketing initiatives was launched in July, 2009. There were two grand prizes, Toyota Corolla car each for consumer and dealer category and targets were given to the dispensers also.

The celebrations provided Widex an opportunity to be closer to the customers who had been loyal to their products and services for the last 10 years, especially from Mumbai. Expressing his gratitude to Widex’s esteemed and loyal customers, Mr T S Anand, Managing Director, Widex India Pvt. Ltd. said, “It’s our customers' faith in us that has made us come this long and we wanted to say thank you to them and all our clients across the country in our own small way.”
Soothing music, expert assortment of wine, lip smacking snacks, variety of soft beverages, prizes and gifts – the ambience seemed just perfect. It was a delightful experience for Widex staff to see and meet their cherished customers who have been using their hearing aids for so long. They interacted with the clients and were pleased to know that clients vouched unrelentlessly for the quality and service of Widex. As a token of thanks, all the guests were given return gifts to keep as memories.